Liam O'Doherty · Growth marketing + AI

Growth marketing, built with AI.

Ten years running growth for Binance, eCommerce brands and agencies. Now I also build the AI agents, automations and funnels that bring in customers and save your team time.

#1Binance in Australia, ~45% of trading volume

−50%APAC paid CAC in three months

3×agency revenue in six months as GM

~5 hrsidea to live for this site and its agent

Book a 20-min intro Ask my agent See my work

Based on the Gold Coast. Campaigns run across Australia, Asia, North America, the UK and Europe.

Ask about working with Liam

An AI agent built by Liam, like the ones he builds for clients

Live

Hi, I'm Liam's AI agent. Tell me about your business and what you're trying to grow, and I'll show you how Liam could help, with real examples. If it sounds like a fit, I can set up an intro call.

AI answers can be imperfect; Liam can confirm details. Questions are logged so he can improve this agent.

AU SHARE~45% #1 trading volume APAC CAC−50%+ in 3 months PAID MEDIAUS$100k+/week SEO SOV60%+ across Asia ECOM SALES+200% weekly AGENCY REV3× in 6 months ACCOR PLUS15× budget, still profitable THIS SITEidea to live in 1 afternoon

Services

Three ways I can help

Pick the one that fits where you are. If you're not sure, ask my agent or book a call.

01 · Build

AI front-desk agent

An AI agent on your website that answers customers around the clock and hands you warm leads.

For service businesses and B2B teams whose prospects ask the same questions before they buy.

Trained on your services, pricing approach, case studies and FAQs, in your brand's voice
Clear rules on what it must never say, and honest answers when something isn't a fit
Leads sent to your inbox or CRM with the full conversation attached
Tracked links for each campaign, plus a log of every question your customers ask
Built on your own domain and accounts, so you own it

Timeline Live in about two weeks

Proof You're looking at one. Ask the agent on this page anything.

Book an intro

02 · Fix

Growth and AI sprint

A short, focused engagement to find what's holding growth back and fix the biggest problems first.

For teams spending on paid media or running a funnel that isn't converting the way it should.

An audit of your paid channels, funnel and tracking, judged on CAC, payback and conversion
A prioritised plan: the few changes that will move results most
Hands-on fixes to campaigns, landing pages and measurement
AI workflows set up for your team, such as reporting, research and creative testing

Timeline Two to four weeks

Proof At Binance I took over a US$100k-a-week APAC paid program running at more than twice its target CAC, and brought it back on target within three months.

Book an intro

03 · Lead

Fractional growth lead

Senior growth leadership a few days a week, without a full-time hire.

For startups and scale-ups that need someone to own the growth plan and budget, and coach the team doing the work.

A growth plan and budget built on unit economics
Weekly leadership of your marketing team or agencies
Hands-on help where it matters most: paid, SEO, events, partnerships and launches
AI built into how the team works, so it ships faster

Timeline Ongoing, usually one to two days a week, three-month minimum

Proof I ran Binance's Australian marketing program day to day for nearly four years, and tripled an agency's revenue in six months as General Manager.

Book an intro

Recent work

Built with AI, run to the numbers

The newest AI build, and six results from a decade of growth work. Ask the agent for the detail behind any of them.

AI build · Oct 2026

liamodo.com, this site

Two AI agents, one for clients and one for hiring managers, that answer questions about ten years of work and book calls straight into Liam's calendar. Idea to live on its own domain in one afternoon.

Answers only from a curated knowledge base, and says "not directly" when something's a gap
Bot check, rate limits and a hard spend cap
Hands off to a booking in Liam's calendar when you want to talk
Separate agents for clients and hiring managers, each with its own rules

~45%AU TRADING SHARE

Kept Binance #1 in Australia

Ran Binance's Australian marketing program day to day for nearly four years: ~US$1M a year across performance, SEO, content, events and partnerships, while Binance held #1 for trading volume.

BINANCE
2022–2026

−50%+APAC PAID CAC

Turned around a US$100k-a-week ad program

Took over APAC paid media at more than double target CAC. Rebuilt the channel mix, targeting and bidding, and brought it back on target within three months.

BINANCE APAC
PERFORMANCE

4 yrsTITLE PARTNERSHIP

AusCryptoCon and an Olympic surfer

Led Binance's Australian Crypto Convention partnership four years running, and signed Olympic silver medallist Jack Robinson, the first time a major crypto exchange sponsored a pro surfer in Australia.

EVENTS
PARTNERSHIPS

~500kVIEWS, TOP VIDEO

Ran Binance Australia's YouTube channel

Four years running the local channel: 15k+ subscribers, 460+ videos, a weekly news show he hosted, and education series from Bitcoin 101 to crypto tax.

CONTENT
COMMUNITY

+200%WEEKLY ECOM SALES

Moved a travel brand to eCommerce

Led Global Work & Travel's shift to an eCommerce model and broke every company record in Black Friday 2021.

GLOBAL WORK & TRAVEL
2021–2022

3×MONTHLY REVENUE

Tripled an agency's revenue as GM

Built the new-business pipeline and productised offers, and launched a performance marketing arm run to CPL, CAC and ROAS targets.

COOPER & WESTWOOD
2020–2021

More AI builds coming soon. Want yours to be next? Book an intro

How I work

Numbers first, then ship

Start with the numbers

I look at what a customer is worth and what it costs to win one, before touching any channel or tool.

Ship fast, then improve

A working version in days, tested with real users, beats a perfect plan in months.

Build it into your business

Agents and automations run on your own accounts and domain, with a handover so your team knows how they work.

Be straight with you

If something won't move results, I'll say so.

Liam on stage with Olympic surfer Jack Robinson at the Australian Crypto Convention — Hosting Jack Robinson on the Binance stage, AusCryptoCon 2025

About

Hi, I'm Liam

I've spent ten years in growth marketing: Facebook ads and funnels for local businesses, an agency I ran as General Manager, a travel brand's move to eCommerce, and nearly four years running Binance's Australian marketing program. These days I build with AI every day, and I help businesses do the same, from the strategy to the working system.

I've run campaigns across Australia and New Zealand, Asia (Japan, Korea, Taiwan, Thailand, Vietnam, Indonesia and the Philippines), the US and Canada, the UK, Ireland and Europe, so I know how to adapt a playbook market by market.

Based in the Northern Rivers, just south of the Gold Coast. Usually found surfing or hiking.

LinkedIn Full career and talks

Let's talk

What are you trying to grow?

Book a 20-minute intro. No prep needed: tell me where you're stuck and I'll tell you honestly whether I can help.

Book a 20-min intro Ask my agent first